PhunCoin is an innovative cryptocurrency uniquely positioned for mainstream adoption thanks to the global reach and distribution provided by Phunware’s mobile economies of scale. It allows consumers to take control of and be rewarded for their data, while offering brands unprecedented audience insights through a value-based exchange.
Consumers receive PhunCoin for sharing unique data attributes and actively participating in engaging marketing campaigns. Developers and publishers receive PhunCoin for utilizing Phunware’s SDKs and APIs to better engage, manage and monetize their consumers. Brands gain access to more relevant data and use PhunCoin for their own incentive programs and marketing campaigns.
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The Future of Your Data

In today’s internet economy, users are the product. Giants like Google and Facebook make billions selling your user data. At the same time, the world’s biggest brands depend on data sets to be accurate and rich to engage consumers with relevant and targeted messages.
PhunCoin connects users directly to those brands and rewards them for sharing data and engaging with brand’s content. Brands receive verified targeting data for the consumers who choose to engage with their content.
With its unique global reach and distribution, PhunCoin will allow consumers to take back control of their data.

Crypto-Enabled Disruption

GDPR-compliant

Reward consumers for opting in and data enrichment
Incentivize developers and publishers to leverage Phunware’s SDKs and APIs
Enable brands to build curated audiences

Crypto-Enabled Disruption

GDPR-compliant

Reward consumers for opting in and data enrichment
Incentivize developers and publishers to leverage Phunware’s SDKs and APIs
Enable brands to build curated audiences

Token Economics

The PhunCoin token represents the value of personal data. In the at-scale mobile ecosystem, we see data transacted every day and how important data is to the brand/audience relationship. Even the most basic personal data, such as language spoken, location data or mobile application usage data, is worth, at a minimum, $0.01-$0.05 per each usage of that data. Other more specific data like purchase intent and other valuable behaviors can be worth as much as $2-$10 per interaction. Our data exchange will handle the appropriate pricing of the value of this data and interactions based on supply and demand.
PhunCoin data will be validated using a blockchain-based self-sovereign identity, with every interaction signed using a private key only available to that person. Data from this system will be less susceptible to fraud than typical sourcing approaches, differentiating it from other sources of data available to brands.
We will have a fixed supply of PhunCoin. As brands use PhunCoin to purchase data in the data exchange, or to purchase it for direct user rewards, investors holding that token will be able to charge a premium as a seller in a token exchange. This structure will create overall scarcity and upward price pressure on the tokens.

Experience and Expertise

Phuncoin is created and backed by a real company with a decade of experience in data. Since 2009, Phunware has been helping Fortune 5000 brands engage, manage and monetize their mobile audiences. Today, Phunware’s platform reaches 1 in 10 mobile devices globally. By crypto-enabling that platform, PhunCoin is uniquely positioned for mainstream adoption. PhunCoin offers a way to activate that size, scale and reach to put users and publishers back in control of their data in the process.
1 BILLION
monthly active devices worldwide
6 BILLION
Daily transactions
$100 Million
In capital raised
5 TERABYTES
Of daily data generated
169
Employees
4
Office locations

Phunware Stability

The following timeline represents the growth and stability of Phunware throughout the years.
(Click to open zoomable graphic in new window)

Timeline

Timeline

Leadership Team

Alan S. Knitowski

CEO | Co-Founder

Alan is a successful serial entrepreneur with multiple exits over a 15 year period to companies including Cisco Systems, Level 3 Communications and Internet Security Systems. He has been a Founder, Executive, Angel Investor and Fund Manager throughout his career in the private sector.

Luan Dang

CTO | Co-Founder

Luan is a successful serial entrepreneur, author, inventor and technologist, with post-internet and technology bubble exits to such companies as Cisco Systems, Level 3 Communications and Hewlett-Packard.

Randall Crowder

COO

Over the past decade, Randall has led over 40 angel investments and deployed over $60M across 14 companies as a venture capitalist. Randall is the founder and Managing Partner at Novē Ventures where he focuses on investing in existing companies looking to leverage blockchain technology.

Matt Aune

CFO

Matt has over 15 years of finance experience, primarily in planning and accounting, within the software and technology industries. He brings a strong background in financial modeling, strategic analysis and software development budgeting to Phunware.

Barbary Brunner

CMO

From her earliest days as a Program Manager at Microsoft, to more recent senior executive roles at Yahoo! and Experian, Barbary has built and led world-class product and marketing teams that are equally in service of customer delight, business and shareholder results, and employee excellence, growth and satisfaction. She’s a noted speaker on brand development, growth strategy for technology ecosystems and diversity and inclusion in tech organizations.

Tushar Patel

EVP Corporate Development

Tushar’s career is focused toward merging efficient well tuned Intellectual Property and Companies together to create a “whole” that exceeds the sum of its parts. Due to his extensive executive business experience, Tushar oversees all significant “deal” negotiations for Phunware and is the official Signatory Officer on all contracts.

Matthew Lindenberger

EVP Product Management and Engineering

Matt is a leader, entrepreneur, and innovator with 15+ years of technology experience in design, architecture, management and implementation of SaaS products. As a co-founder and CTO for over 10 years, Matt built and managed large global teams that define product requirements and translate critical business objectives into scalable and extensible technology products.

Alan S. Knitowski

CEO | Co-Founder

Alan is a successful serial entrepreneur with multiple exits over a 15 year period to companies including Cisco Systems, Level 3 Communications and Internet Security Systems. He has been a Founder, Executive, Angel Investor and Fund Manager throughout his career in the private sector.

Luan Dang

CTO | Co-Founder

Luan is a successful serial entrepreneur, author, inventor and technologist, with post-internet and technology bubble exits to such companies as Cisco Systems, Level 3 Communications and Hewlett-Packard.

Randall Crowder

COO

Over the past decade, Randall has led over 40 angel investments and deployed over $60M across 14 companies as a venture capitalist. Randall is the founder and Managing Partner at Novē Ventures where he focuses on investing in existing companies looking to leverage blockchain technology.

Matt Aune

CFO

Matt has over 15 years of finance experience, primarily in planning and accounting, within the software and technology industries. He brings a strong background in financial modeling, strategic analysis and software development budgeting to Phunware.

Barbary Brunner

CMO

From her earliest days as a Program Manager at Microsoft, to more recent senior executive roles at Yahoo! and Experian, Barbary has built and led world-class product and marketing teams that are equally in service of customer delight, business and shareholder results, and employee excellence, growth and satisfaction. She’s a noted speaker on brand development, growth strategy for technology ecosystems and diversity and inclusion in tech organizations.

Tushar Patel

EVP Corporate Development

Tushar’s career is focused toward merging efficient well tuned Intellectual Property and Companies together to create a “whole” that exceeds the sum of its parts. Due to his extensive executive business experience, Tushar oversees all significant “deal” negotiations for Phunware and is the official Signatory Officer on all contracts.

Matthew Lindenberger

EVP Product Management and Engineering

Matt is a leader, entrepreneur, and innovator with 15+ years of technology experience in design, architecture, management and implementation of SaaS products. As a co-founder and CTO for over 10 years, Matt built and managed large global teams that define product requirements and translate critical business objectives into scalable and extensible technology products.

Notable Investors

Ari Paul

Blocktower Capital

David Siemer

Wavemaker Genesis

Reeve Collins

Tether and BLOCKv

Ari Paul

Blocktower Capital

David Siemer

Wavemaker Genesis

Reeve Collins

Tether and BLOCKv

Phunware is among the first of a new wave of large, late-stage private and public companies launching tokens for decentralized platforms. This may mark the end of an era in crypto as it will be increasingly difficult for early crypto startups to compete with the global scale and resources of companies like Phunware.

David SiemerCo-Founder and General Partner of Wavemaker Genesis

Press Coverage

Additional Information