We started with a simple question: How many cryptocurrencies are adding value to our everyday lives? Despite the recent explosion of decentralized assets, none are fit to serve as a currency. Our answer is Terra, a truly stable cryptocurrency that can power the modern financial system on the blockchain.
Terra is a price-stable cryptocurrency powering the next-generation payment network on the blockchain. Backed by an alliance of 15 eCommerce companies in Asia that collectively has $25 billion in GMV and 40 million users, Terra is set to become the first cryptocurrency to reach mainstream adoption.
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Time is now to make
crypto useful and used

Though many now see price-stability as an essential component to making cryptocurrencies useful, not many have a roadmap to getting them widely used.
Terra will build a decentralized stablecoin which will gain usage as a means of payment at massive scale through an alliance of large commerce players across the globe.
It will then leverage its scale and network effects to facilitate the development of unbounded decentralized financial applications, ranging from credit to insurance.

Introducing Terra Protocol

Terra is a protocol of money that ensures price-stability by algorithmically expanding and contracting supply. Terra's Stability Reserve makes a decentralized guarantee of solvency, protecting it from the speculative and regulatory risks that other currencies are exposed to.

Stabilized by Luna

Terra is backed by Luna, a decentralized asset that derives its value from transaction fees collected on the Terra network. Much like the moon stabilizes the earth’s rotation, Luna is Terra's eternal guardian of stability.
Learn more on Terra's white paper

The next-generation payment network

Terra is a payment solution built on the blockchain, where people can easily use our stablecoin to pay for everyday goods and services. By harnessing the power of blockchain technology, Terra will provide a wide range of benefits to both merchants and consumers.

New money supply reinvested as discounts

As the Terra economy grows and the protocol issues new money supply to maintain price stability, this growth is returned to users in the form of consumer discounts. Consistent discounts made possible by Terra's monetary policy will serve as a strong incentive to use Terra instead of other payment options.

Massive commerce distribution

Asia's top eCommerce companies are backing Terra to push mainstream adoption. At genesis, Terra is launching with 15 platforms with a strong presence in countries such as Korea, Singapore, Indonesia, Malaysia, Thailand, Hong Kong, and Taiwan. To date, the Terra Alliance has $25 billion in annual transaction volume and 40 million users, serving as the ideal launchpad for a new blockchain payment network.

Backed by

Leadership Team

Daniel Shin


Dan is the founder and former CEO of TicketMonster, Korea's leading e-commerce platform with $3.5 billion in GMV. He is also a co-founder and board member of Fast Track Asia, a company-builder that established and sold multiple businesses including Fast Five (office sharing platform) and FoodFly (food delivery, acquired by Yogiyo). Dan is one of the best known entrepreneurs and investors in East Asia, with extensive expertise and deep networks in e-commerce. He has a BS in Economics from Wharton Undergrad.

Do Kwon


Do is the founder and former CEO of Anyfi, a wireless mesh network startup building one of the most sophisticated decentralized applications in real world use. During his time at Anyfi, Do co-invented several of the company's key patents around decentralized networks and routing systems. Do was a software engineer at Microsoft and Apple, and studied Computer Science at Stanford.

Nicholas Platias

Head of Research

Nicholas founded Guru Labs, a Lightspeed backed machine learning startup that models risk and fraud in commercial insurance. He previously developed algorithms and distributed systems while at Nest (acquired by Google) and RelateIQ (acquired by Salesforce). Nicholas studied Math and Computer Science at Stanford and has won numerous medals at Math Olympiads.

Evan Kereiakes

Core Researcher

Evan brings a wealth of experience, having worked at the Federal Reserve Bank of New York for over 7 years. He was most recently the Head Japanese Portfolio Manager and Trading Operations Manager for the foreign reserves portfolio. Prior to that, he was an Economic Analyst at the U.S. Treasury, and he also worked at the White House National Economic Council. Evan holds an MBA from the University of Chicago, and engineering degrees from Duke and the University of Illinois.

Marco Di Maggio

Core Researcher

Marco Di Maggio is a Professor of Finance at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research and a visiting Professor at the Federal Reserve of Philadelphia and at the European Central Bank. Professor Di Maggio received his PhD in Economics from MIT, and in 2016 Poets and Quants named him to its list of the Best 40 under 40 Business School Professors.

KJ Lee

Head of Product

KJ brings eighteen years of experience in project management and development. Prior to Terra, he was Head of Development at Mesh Korea, an IT-based logistics startup focused on providing on-demand delivery services. He also worked as a Product Owner at Korea’s leading e-commerce company, TicketMonster. He most notably built its “Super Mart” service, managing overall logistics, supply chain, and payment processes.

Alex Kim

Head of Engineering

Alex has over 20 years of extensive experience developing products and leading engineering teams. Prior to joining Terra, he was the CEO and founder of Styleket, a company that developed services such as eCommerce platforms and High Frequency Trading systems. He also served as a Director at YNK Korea, where he led the core engineering team and quickly grew the company to exceed a market value of $100 million. He also founded Ymir Entertainment, which was acquired by Webzen at $70 million.

Paul Kim

Head of Engineering

Paul is a passionate engineer who has been developing mainstream services such as computer softwares, online games, and eCommerce platforms for the past 25 years. As the CTO of Styleket, he led the core development for projects such as the cryptocurrency exchange GDAC. Before Styleket, he also designed a number of mobile games such as Metin 1 and 2, MMORPG games which notably brought in $600 million in revenue and had users across Europe, North America, China, Japan, and SEA.

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